diff --git a/roles/matrix-riot-web/defaults/main.yml b/roles/matrix-riot-web/defaults/main.yml
index 78ff62a73..309388f23 100644
--- a/roles/matrix-riot-web/defaults/main.yml
+++ b/roles/matrix-riot-web/defaults/main.yml
@@ -28,6 +28,8 @@ matrix_riot_web_integrations_jitsi_widget_url: "https://scalar.vector.im/api/wid
 # Riot public room directory server(s)
 matrix_riot_web_roomdir_servers: ['matrix.org']
 matrix_riot_web_welcome_user_id: "@riot-bot:matrix.org"
+# Branding of riot web
+matrix_riot_web_brand: "Riot"
 
 # By default, there's no Riot homepage (when logged in). If you wish to have one,
 # point this to a `home.html` template file on your local filesystem.
diff --git a/roles/matrix-riot-web/templates/config.json.j2 b/roles/matrix-riot-web/templates/config.json.j2
index e8c183b4a..c5e5cad07 100644
--- a/roles/matrix-riot-web/templates/config.json.j2
+++ b/roles/matrix-riot-web/templates/config.json.j2
@@ -4,7 +4,7 @@
 	"default_is_url": {{ matrix_riot_web_default_is_url|string|to_json }},
 	"disable_custom_urls": {{ matrix_riot_web_disable_custom_urls|to_json }},
 	"disable_guests": {{ matrix_riot_web_disable_guests|to_json }},
-	"brand": "Riot",
+	"brand": {{ matrix_riot_web_brand|to_json }},
 	"integrations_ui_url": {{ matrix_riot_web_integrations_ui_url|string|to_json }},
 	"integrations_rest_url": {{ matrix_riot_web_integrations_rest_url|string|to_json }},
 	"integrations_widgets_urls": {{ matrix_riot_web_integrations_widgets_urls|to_json }},